Greenheart was founded in 2013 by Alicia Swanstrom, who started the company following the loss of her then-partner Doug Green. Doug was deployed to Afghanistan for his final tour where he was tragically killed in action. Honoring him and his passion for life was the catalyst for Alicia to create Greenheart, with a goal of helping people focus on living a healthy & fulfilling life.

Alicia started Greenheart at a local Farmers Market in 2013 with a small stall and one product - granola. After one year of operation at farmers' markets, she had developed her own recipes for clean cold-pressed juices and dairy-free cashew milks, working directly with local vendors for top-of-the-line produce and ingredients.

Greenheart now has 3 stand-alone "Juice Bar & Café" locations and a presence at over a dozen local markets. With a loyal following in the Northern Virginia and DC area, Greenheart now has plans to expand its delivery service and Juice Bar & Café locations to additional hubs along the East Coast over the next 5 years.

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